Last edited by Kazraktilar
Friday, July 17, 2020 | History

1 edition of Contemporary marketing found in the catalog.

Contemporary marketing

by Louis E.. Boone

  • 25 Want to read
  • 37 Currently reading

Published by South-Western Cengage Learning in Mason, USA .
Written in English

    Subjects:
  • Marketing

  • Edition Notes

    Notes bibliogr. Glossaire. Index.

    StatementLouis E. Boone,... David L. Kurtz,....
    ContributionsKurtz, David L.. Auteur
    The Physical Object
    Format[Texte imprimé] /
    Pagination1 vol. (XXXIV-669 p.)
    Number of Pages669
    ID Numbers
    Open LibraryOL27027025M
    ISBN 101111221782
    ISBN 109781111221782
    OCLC/WorldCa800614089

    CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 18th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their virtuosobs.com: Cengage learning.

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The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers/5(47). Contemporary Marketing. David L. Kurtz, H. MacKenzie, Kim Snow. Cengage Learning, - Marketing - pages.

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Aug 03,  · CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing virtuosobs.com: Louis Boone, David Kurtz.

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Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world.

This principles note will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing.

It will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. The book's primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers." Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture.

Written by leading anthropologists who specialize. Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

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